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Question 1.

Today, most products are in the ________ of the life cycle, and most marketing managers must cope with the problems and challenges of this stage.

• decline stage

• maturity stage

• prepioneering stage

• introduction stage

• growth stage

Question 2.

The maturity stage of the product life cycle can be divided into three distinct phases. If the absolute level of sales starts to decline and customers begin switching to other products, the product is most likely in the ________ phase of the maturity stage.

• decaying maturity

• competitive vulnerability

• abandonment

• growth

• stable
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer 1

maturity stage

Answer 2

decaying maturity
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