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Because the cost of buying higher market share may far exceed its revenue value, a company should ...

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Because the cost of buying higher market share may far exceed its revenue value, a company should ...

Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share. These include all of the following EXCEPT ________.

• the effect of increased market share on actual and perceived quality

• the possibility of provoking antitrust action

• economic cost

• pursuing the wrong marketing-mix strategy

• the likelihood that an award-winning promotional campaign can be generated

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 103 times

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linhhh Author

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Exactly what I needed for my project, TYSM

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