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Home Q & A Board Other Fields Homework Help Business Marketing
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linhhh linhhh
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5 years ago
Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share.  These include all of the following EXCEPT ________.

• the effect of increased market share on actual and perceived quality

• the possibility of provoking antitrust action

• economic cost

• pursuing the wrong marketing-mix strategy

• the likelihood that an award-winning promotional campaign can be generated
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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javiermorillajaviermorilla
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linhhh Author
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#2
5 years ago
Exactly what I needed for my project, TYSM
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