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When a regional computer-manufacturing firm began to seek out customers who lived outside of its ...

Question 1.

Coca-Cola recognizes that its number-one competitor is tap water, not Pepsi. Which of the following statements most aptly fits with the competitive situation faced by Coca-Cola when it seeks optimum selection of competitors?

• Compete with parallel competitors.

• Compete with distant competitors.

• Compete with bad competitors.

• Compete with strong competitors.

• Compete with close competitors.

Question 2.

When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries, the firm was employing which of the following new-customer expansion strategies to expand its total market?

• new-market segment strategy

• latent demand strategy

• product differentiation strategy

• market-penetration strategy

• geographic-expansion strategy

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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