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Posts: 152
Rep: 9 0
2 months ago

Question 1.

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.

• augmented

• expected

• durability

• customer value hierarchy

• none of the above

Question 2.

Many products can be differentiated in terms of their ________,—size, shape, or physical structure.

• reliability

• design

• conformance quality

• performance quality

• form
Source  Download
Marketing Management
Edition: 13th
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Answer verified by a subject expert
wrote...
Posts: 178
2 months ago
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Answer 1

durability

Answer 2

form
1
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