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yuknam yuknam
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5 years ago

Question 1.

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.

• augmented

• expected

• durability

• customer value hierarchy

• none of the above

Question 2.

Many products can be differentiated in terms of their ________,—size, shape, or physical structure.

• reliability

• design

• conformance quality

• performance quality

• form
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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cuddahy99cuddahy99
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Posts: 406
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5 years ago
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yuknam Author
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5 years ago
Just got PERFECT on my quiz
amandamraz
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Thank you, thank you, thank you!
Natalie Price
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This site is awesome
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