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Alek Hsiang Alek Hsiang
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5 years ago

Question 1.

Sellers must label their products.  Labels serve many purposes beyond just "naming" the product.  List the additional services provided by a product's label.

Question 2.

The sellers of ________ goods carry a wide assortment to satisfy individual tastes and must have well-trained salespeople to inform and advise customers.  Examples include automobile dealers, furniture stores, and insurance services.

• heterogeneous shopping goods

• specialty shopping goods

• homogeneous shopping goods

• unsought shopping goods

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Nikki_LYNNNikki_LYNN
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5 years ago
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Alek H. Author
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5 years ago
Thanks
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