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autumnnelson123 autumnnelson123
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5 years ago

Question 1.

Services differ as to whether they meet a personal need or a ________.

• functional need

• quality need

• production need

• business need

• customer need

Question 2.

Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

• personal attention

• credence

• equipment

• experience

• search
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 97 times
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jenniferagrethejenniferagrethe
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#1
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5 years ago
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wrote...
#2
5 years ago
Smart ... Thanks!
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