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rsbains rsbains
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5 years ago
Price elasticity depends on the magnitude and direction of the price change. If may differ for a price cut versus a price increase. When the price changes have little or no effect, there might exist a ________ for your product.

• price indifference band

• collective price

• selective price

• substitute product

• promotional price
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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AndreasnlnvldAndreasnlnvld
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