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Posts: 191
4 months ago
Producers of strong brands sometimes sell them to dealers only if the dealers will take some or all of the rest of the line. This practice is called full-line forcing or ________.

• EDLPs

• reciprocal agreements

• tying agreements

• trade-offs

• laddering
Source  Download
Marketing Management
Edition: 13th
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Posts: 177
4 months ago
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tying agreements
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wrote...
4 months ago
Thank you, thank you, thank you!
wrote...
4 months ago
You're welcome
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