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barmour44 barmour44
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Posts: 420
5 years ago
As the "channel manager" for your firm, you have been asked by senior managers to identify new distribution channels for the launch of a new product. Your presentation describes a channel alternative as having three sets of elements. What are the three elements that would be contained in your presentation?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gdchavis1gdchavis1
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Posts: 410
5 years ago
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barmour44 Author
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5 years ago
Thank you
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