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Ingy_ Ingy_
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Posts: 514
5 years ago
In setting up your company's channel of distribution, you arranged for the company's products to be carried by a select set of outlets and required that these outlets not carry competitive products. What are the benefits to the company and to the distributor in entering into such an exclusive distribution and exclusive dealing arrangement?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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kwashington67kwashington67
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Posts: 382
5 years ago
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Ingy_ Author
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5 years ago
Thanks
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Thanks for your help!!
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