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drewster127 drewster127
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5 years ago
Franchising accounts for more than $1 trillion of annual U.S. sales and nearly one-third of all retail transactions. Franchises are distinguished by three characteristics, which are: (1) The franchisee pays for the right to be part of the system: (2) the franchisor provides its franchisees with a system for doing business; and (3) ________.

• the franchisor receives a percentage of sales from the franchisee for the right to belong

• the franchisee has unlimited freedom to change the operation once he/she pays the upfront charges

• the franchisor controls all actions of the franchisee including hiring and marketing decisions

• the franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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qwer34qwer34
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drewster127 Author
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5 years ago
Brilliant ツ
Natalie Price
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Yesterday
You make an excellent tutor!
jasonbourne
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2 hours ago
Good timing, thanks!
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