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Begonia Begonia
wrote...
Posts: 464
Rep: 4 0
5 years ago
Communication tools vary in cost-effectiveness at different stages of buyer readiness.  ________ and publicity play the most important role in the awareness-building stage.

• Direct marketing

• Personal selling

• "Buzz"

• Advertising

• Sales promotion
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 52 times
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rinderbikrinderbik
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Posts: 391
5 years ago
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Begonia Author
wrote...
5 years ago
Exactly what I needed for my project, TYSM
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