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Home Q & A Board Other Fields Homework Help Business Marketing
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zmudasam zmudasam
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5 years ago
If a person has a positive attitude toward a source and a message, or a negative attitude toward both, a state of congruity is said to exist.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Niquegirl21!Niquegirl21!
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zmudasam Author
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#2
5 years ago
Smart ... Thanks!
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