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2 months ago
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. List the eight major modes of communication that make up the marketing communications mix.
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Marketing Management
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2 months ago
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These eight are: (1) advertising, (2) sales promotion, (3) events and experiences, (4) public relations and publicity, (5) direct marketing, (6) personal selling, (7) interactive marketing, and (8) word-of-mouth marketing.
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2 months ago
Smart ... Thanks!
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