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lambchop03 lambchop03
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5 years ago
A spokesperson's credibility is very important to his or her effectiveness as a message source.  What factors underlie source credibility and what makes for the most highly credible source?
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Marketing Management

Marketing Management


Edition: 13th
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vande746vande746
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lambchop03 Author
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5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
Shassta22
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
jaray75
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2 hours ago
Smart ... Thanks!
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