× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
2
b
2
M
2
V
2
f
2
c
2
c
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
sjbux sjbux
wrote...
Posts: 419
Rep: 1 0
5 years ago
Communications that use cute babies, puppies, or provocative sex appeals are often employed to attract consumer attention and raise their involvement with an ad. What are some of the usages for "borrowed-interest" devices?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 73 times
1 Reply

Related Topics

Replies
wrote...
#1
5 years ago
"Borrowed-interest" techniques are thought to be necessary in the tough new media environment characterized by low-involvement consumer processing and much competing ad and programming clutter. These techniques may also detract from ad comprehension, wear out their welcome faster, and overshadow the product.
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1316 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 1051
  
 421
  
 466
Your Opinion
Do you believe in global warming?
Votes: 488
Previous poll results: Which is the best fuel for late night cramming?