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wildcat290 wildcat290
wrote...
Posts: 509
5 years ago
Television is the most powerful advertising medium.  TV advertising can be a compelling means for dramatically portraying user and usage imagery, brand personality, and other brand ________.

• sights

• sounds

• intangibles

• tangibles

• components
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 98 times
1 Reply

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Woo
wrote...
5 years ago
intangibles
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