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JisselFlores JisselFlores
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5 years ago
Television advertising used to be the most powerful means of hitting the consumer marketing bull's-eye.  Its demise is attributed to ________ and to shifts in the media now used to reach consumers.

• a shift in the proportion of radio listening to television viewing

• the aging of the baby boomer demographic

• the fragmentation of U.S. audiences

• increasing consumer cynicism toward advertising

• none of the above
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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ccnastopoulosccnastopoulos
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JisselFlores Author
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5 years ago
This site is awesome!
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5 years ago
Slight Smile Good luck on the rest
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