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Posts: 164
2 months ago
Television advertising used to be the most powerful means of hitting the consumer marketing bull's-eye.  Its demise is attributed to ________ and to shifts in the media now used to reach consumers.

• a shift in the proportion of radio listening to television viewing

• the aging of the baby boomer demographic

• the fragmentation of U.S. audiences

• increasing consumer cynicism toward advertising

• none of the above
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Marketing Management
Edition: 13th
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Posts: 164
2 months ago
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the fragmentation of U.S. audiences
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