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Lopezj273 Lopezj273
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5 years ago
Readers of Vogue may pay more attention to ads than do readers of Newsweek.  In this example, Vogue has greater ________ than Newsweek.

• lead generation

• ad-placement policies

• audience quality

• audience-attention probability

• editorial quality
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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jrhome1985!jrhome1985!
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