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lihui lihui
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Posts: 487
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5 years ago
Advertisers and their agencies must be sure advertising does not overstep social and legal norms. Public policy makers have developed a substantial body of laws and regulations to govern advertising. List some of the restraints imposed upon advertisers and their clients today.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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#1
5 years ago
First, advertisers must not make false claims. They must avoid false demonstrations. It is illegal in the United States to create ads that have the capacity to deceive. Sellers in the United States are legally obligated to avoid bait-and-switch advertising that attracts buyers under false pretenses. To be socially responsible, advertisers must be careful not to offend the general public as well as any ethnic groups, racial minorities, or special-interest groups.
lihui Author
wrote...
#2
5 years ago
Good timing, thanks!
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