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Posts: 162
2 months ago
Differentiate between incremental innovation and the creation of disruptive technologies.  What kind of companies focus on each and what impact does each have on the marketplace?
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Marketing Management
Edition: 13th
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2 months ago
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Most established companies focus on incremental innovation.  Incremental innovation can allow companies to enter new markets by tweaking products for new customers, use variations on a core product to stay one step ahead of the market, and create interim solutions for industry-wide problems.  Newer companies create disruptive technologies that are cheaper and more likely to alter the competitive space.  Established companies can be slow to react or invest in these disruptive technologies because they threaten their investment.  Then they suddenly find themselves facing formidable new competitors, and many fail.
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2 months ago
Good timing, thanks!
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