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The consumer-adoption process focuses on the mental process through which an individual passes from first hearing about an innovation to final adoption or use of the product/service. Adopters of new products have been observed to move through five distinct stages. List and define these stages.
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Marketing Management
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The stages are: (1) awareness, where the consumer becomes aware of the innovation but lacks information about it; (2) interest, where the consumer is stimulated to seek information about the innovation; (3) evaluation, where the consumer considers whether to try the innovation; (4) trial, where the consumer tries the innovation to improve his or her estimate of its value; and (5) adoption, where the consumer decides to make full and regular use of the innovation.
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