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dupoyjohn134 dupoyjohn134
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5 years ago
When the USB memory stick was introduced, it destroyed demand for floppy disks due to its vastly superior storage capacity, cheaper price per unit of storage capacity, and more convenient size, shape, and usage.  This was an example of ________.

• disruptive technology

• incremental innovation

• perceptual mapping

• customer-driven engineering

• fragmented markets
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Marketing Management

Marketing Management


Edition: 13th
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beunikuelbeunikuel
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5 years ago
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dupoyjohn134 Author
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5 years ago
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You make an excellent tutor!
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