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FAITHBELLE FAITHBELLE
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5 years ago
When the major car companies added drink holders to the design of their cars, they were practicing ________, where the firm attaches high importance to incorporating customer preferences in the final designs.

• customer-driven engineering

• marketing applications

• dual adaptation

• implementation of customer requests

• listening skills
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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RNIPPRNIPP
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5 years ago
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FAITHBELLE Author
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