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Izzydhindsa Izzydhindsa
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5 years ago
Your father-in-law still refuses to buy a DVD player. His rationale is that he still has a BetaMax VCR recorder in the basement that represents old technology. You inform him that videotape is an outdated technology and soon their will be no video tapes for rental or purchase. Based upon the factors influencing the adoption process, your father-in-law can be best described as a(n) ________.

• early adopters

• member of the late majority

• innovator

• member of the early majority

• laggard
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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katiewillkatiewill
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5 years ago
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Izzydhindsa Author
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5 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
veronee_madison
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Yesterday
Thanks for your help!!
acaruso
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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