× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
r
4
L
4
3
d
3
M
3
l
3
V
3
s
3
d
3
a
3
g
3
j
3
New Topic  
Nica Nica
wrote...
Posts: 520
5 years ago
Fewer than 10%  to 15% of all new products are truly innovative and new to the world. In producing a new-to-the-world product, as opposed to a brand or line extension, a firm and a market face increased pressures in what two areas?
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 41 times
1 Reply

Related Topics

Replies
wrote...
5 years ago
A firm and the marketplace face increased costs and increased risks because the product is new to both the firm and to the marketplace (consumers).
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1606 People Browsing
Related Images
  
 253
  
 1949
  
 294
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 436