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justinw2200 justinw2200
wrote...
Posts: 471
5 years ago
3M, Hewlett-Packard, Lego, and many other companies use the stage-gate system to manage the innovation process. Define the stage-gate system.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Replies
wrote...
5 years ago
A stage-gate system describes the process where the new-product development process is divided into "stages," and at the end of each stage is a gate or a checkpoint. The project leader, working with a cross-functional team, must bring a set of known deliverables to each gate before the project can pass to the next stage.
justinw2200 Author
wrote...
5 years ago
Good timing, thanks!
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