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parneetgill parneetgill
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5 years ago
When Microsoft introduces a new form of Windows software, the first-mover approach is preferred. Microsoft would then tend to use which form of entry strategy?

• Born global

• Market attractiveness

• Sprinkler

• Continuous

• Waterfall
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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kirakira15kirakira15
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5 years ago
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parneetgill Author
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#2
5 years ago
Exactly what I needed for my project, TYSM
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