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Posts: 174
2 months ago
The management team of a toy company decided that they would begin producing children's clothes.  After six months, the company had made little money on its new clothing line. They could not compete with other children's clothing lines. Still, the management team decided to spend more money marketing their new line.  This is an example of escalation of commitment.

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Textbook 
Understanding and Managing Organizational Behavior
Edition: 6th
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Posts: 224
2 months ago
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