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Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. ...

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Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. ...

Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. Instead of thinking about the day's lecture, Seth begins to think about lunch and his choice of places to eat. He even begins to narrow down the selection of foods that he might want for lunch. Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal. Which of the following theories best describes Seth's experience?

▸ Drive theory

▸ Fact-and-find theory

▸ Theory of cognitive dissonance

▸ Emotional theory

Textbook

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

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Helped a lot

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You make an excellent tutor!

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