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2 weeks ago
Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.

▸ principle of least interest

▸ homophily

▸ surrogate shift

▸ deindividuation
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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2 weeks ago
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deindividuation
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2 weeks ago
Exactly what I needed for my project, TYSM
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