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SalaDinHo SalaDinHo
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4 years ago
________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

▸ Influence network

▸ Opinion leaders

▸ Influence cascades

▸ Two-step flow model of influences
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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jackjohnson74jackjohnson74
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4 years ago
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SalaDinHo Author
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#2
4 years ago
Thank you
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