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Posts: 179
A week ago
Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle is ________.

▸ operant conditioning

▸ stimulus generalization

▸ reinforcement modeling

▸ incidental learning
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
Author:
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wrote...
A week ago
incidental learning
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