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wrote...
Posts: 190
3 weeks ago
Why is consumer research in tourism difficult?

▸ Only private entities are entrusted with making informed decisions about spending tax monies.

▸ Service relationships are often long-term and hometown-based, which make the breadth of issues mind-boggling.

▸ Information collected is often inaccurate because research takes place before tourists visit an area.

▸ Consumers experience a set of services away from their homes, and frequently on a short-term basis.
Textbook 

Tourism: The Business of Hospitality and Travel

Edition: 6th
Authors:
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Posts: 212
3 weeks ago
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Consumers experience a set of services away from their homes, and frequently on a short-term basis.
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