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4 weeks ago
How do the traditional location-based analytic techniques using geocoding of organizational locations and consumers hamper the organizations in understanding "true location-based" impacts?
Textbook 

Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support


Edition: 11th
Authors:
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4 weeks ago
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Locations based on postal codes offer an aggregate view of a large geographic area. This poor granularity may not be able to pinpoint the growth opportunities within a region. The location of the target customers can change rapidly. An organization's promotional campaigns might not target the right customers.
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4 weeks ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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