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thebraunzmedal thebraunzmedal
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3 years ago
According to the elaboration likelihood model of attitude change, what is it called when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver?


objective route

peripheral route

central route

subjective route
Textbook 
Psychology: Themes and Variations

Psychology: Themes and Variations


Edition: 5th
Authors:
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bryancobobryancobo
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3 years ago
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