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Home Q & A Board Science-Related Homework Help Psychology
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thebraunzmedal thebraunzmedal
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3 years ago
According to the elaboration likelihood model of attitude change, what is it called when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver?


▸ objective route

▸ peripheral route

▸ central route

▸ subjective route
Textbook 
Psychology: Themes and Variations

Psychology: Themes and Variations


Edition: 5th
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bryancobobryancobo
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3 years ago
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