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According to Richard Petty and John Cacioppo's elaboration likelihood model of persuasion, central ...

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According to Richard Petty and John Cacioppo's elaboration likelihood model of persuasion, central ...

According to Richard Petty and John Cacioppo's elaboration likelihood model of persuasion, central route processing involves __________.

▸ persuasion caused by thinking about the arguments contained in a message

▸ the primary attention we devote to all aspects of a persuasive message

▸ a casual scrutiny of the central arguments in a persuasive message

▸ a balance between credibility and trustworthiness

Textbook

Psychology

Edition: 1^st

Authors: Hudson, Whisenhunt

Read 99 times

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