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A great deal of marketing research is conducted to determine the size of various market segments. ...

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A great deal of marketing research is conducted to determine the size of various market segments. ...

A great deal of marketing research is conducted to determine the size of various market segments. Marketing managers are interested in the size of various markets, but they are also interested ________.

▸ to know if a segment is shrinking and why competitors are fulfilling the wants and needs of that segment

▸ to understand if a segment is growing and how well competitors are fulfilling the needs of that segment

▸ in researching segment growth and how well competitors are fulfilling the wants and needs of that segment

▸ in knowing if a segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment

Textbook

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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