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Chembiolife Chembiolife
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2 years ago
When Walmart Grocery was developing its online pick-up and delivery service, management had several service options available to offer customers and needed to know more about today's shopper. This is an example of using the market research system to design a marketing research study to address a non-specific situation facing the company.

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Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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swygantswygant
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2 years ago
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