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The marketing research proposal process is an area where clients and researchers should be sensitive ...

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The marketing research proposal process is an area where clients and researchers should be sensitive ...

The marketing research proposal process is an area where clients and researchers should be sensitive to ethical issues. Which of the following would constitute an ethical issue?

▸ Asking for an extension of time to complete the research project

▸ Sharing one company's proposal with another bidder

▸ Seeking help from subject matter experts outside the company

▸ Purchasing additional analytical software to complete the project

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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Smart ... Thanks!

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