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Which of the following does NOT represent an advantage of test marketing?

chieh1003h

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Which of the following does NOT represent an advantage of test marketing?

Which of the following does NOT represent an advantage of test marketing?

▸ Test product acceptability

▸ Test marketing mix variable in a field setting

▸ Assists with sales forecasting

▸ Competition can run a simultaneous field test.

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

Read 25 times

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cipcal

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