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Home Q & A Board Other Fields Homework Help Business Marketing
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silverwing silverwing
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7 years ago
What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?
A) controlled test markets
B) normal test markets
C) simulated test markets
D) scanner test markets
E) standard test markets
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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7 years ago
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