Test marketing is expensive and time consuming but both can be justified if the results can improve ...

gaytor

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Test marketing is expensive and time consuming but both can be justified if the results can improve ...

Test marketing is expensive and time consuming but both can be justified if the results can improve a product's chances of success.

▸ true

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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gaytor Author

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Good timing, thanks!

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This site is awesome

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Thanks for your help!!

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