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aemarmolejos aemarmolejos
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2 years ago
A popular and growing trend in marketing research is the use of ________ to gain insights, with 60% of marketing research professionals in a 2017 survey claiming that their firm has used this research technique.

▸ focus groups

▸ ethnographic research groups

▸ shop-along research communities

▸ marketing research online communities
Textbook 
Marketing Research

Marketing Research


Edition: 9th
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ButwhyButwhy
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2 years ago
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aemarmolejos Author
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Good timing, thanks!
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