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What objective would a financial institution have for holding focus groups after an image survey ...

MMORPGnurse

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What objective would a financial institution have for holding focus groups after an image survey ...

What objective would a financial institution have for holding focus groups after an image survey showed a particular branch consistently received lower scores on "employee friendliness"?

▸ They wanted to understand consumer vocabulary.

▸ They wanted to understand more about consumer needs, motives, perceptions, and attitudes.

▸ They wanted to follow-up from the qualitative study.

▸ They wanted to understand findings from the quantitative study.

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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jamesbove

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MMORPGnurse Author

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Correct

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yen

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