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Drew Kidd Drew Kidd
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2 years ago
________ are useful when the research objective requires a respondent's physical presence to see, read, touch, use, or interact with the research object, such as a product prototype.

▸ In-home interviews

▸ Mall intercepts

▸ Focus groups

▸ Online surveys
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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oscar520000oscar520000
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2 years ago
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Drew Kidd Author
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2 years ago
Good timing, thanks!
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
this is exactly what I needed
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