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Lumpoti Lumpoti
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7 years ago
A ________ question is a ratio measure that requires a respondent to divide a preset quantity among two or more objects or attributes in a way that reflects the respondent's relative preference for each object.
A) rating scale
B) checklist
C) ranking
D) constant sum
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
Thanks so much
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