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Hypnoeyes20 Hypnoeyes20
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Marketing researchers use standard scales rather than inventing new ones for each research project. Discuss and differentiate among the Likert scale, semantic differential scale, and the Stapel scale. Why should the scale fit the construct?
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Marketing Research

Marketing Research


Edition: 9th
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miramira
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Hypnoeyes20 Author
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2 years ago
You make an excellent tutor!
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Thank you, thank you, thank you!
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Just got PERFECT on my quiz
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